Partner Led Growth

For enterprise-focused tech companies that want trusted and capable Chinese partners


In many areas of the economy, Chinese companies are largely dependent on their channel partners to understand and choose the right vendors for them. Through our Partner Led Growth service, you will not only get direct access to our extensive network of leading resellers, SIs, distributors and other channels, we’ll also help you manage and grow these relationships to drive China enterprise sales  


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Find, engage, and grow strong partnerships to drive China enterprise sales

Partners are a crucial piece of any China enterprise sales effort. Not only are relationships key to closing enterprise sales deals, partners also have all of the tools at their disposal to facilitate payments and many other administrative tasks needed to get a deal done. However, partnerships work differently in China than in other markets. With Partner Led Growth, we’ll work with your team to manage the unique operational challenges that sales channels and broader partnerships require. You’ll receive: 


Market validation & go-to-market strategy

What works in other countries does not necessarily work in China. We’ll work with you to completely understand your opportunity, challenges and plan of attack

Partner identification & introduction

We’ll reach out to our extensive network and find the right partners that match your business goals and are truly interested in working with you

Channel program management

Whether your channels consist of a few select partners or a wide-ranging network of SIs, OEMs, distributors and resellers, ADG will provide strategic guidance and operational management to bring out the most in your China enterprise sales channel program

Value proposition & positioning

Successful Western technology  providers position their solutions to meet Chinese business needs – we’ll work with you identify and flush out these angles

Roles, regions and coverage

We’ll work with you to understand the key partners needed by role (process, reseller, support, etc.) to regional and industry coverage


Localization of partner materials

Partners in China require that Western companies provide them with extensive sales, training and support materials. We will work with both you and your partner network to ensure that these materials are available and fit the China market

ADG was a great partner and helped us to quickly reach and obtain executive buy-in from leading China partners while closing a major strategic cooperation partnership for us remarkably fast.

Seamus Meagher

VP Global Sales, Silicon Image

It’s imperative to have a local presence and trustworthy team to address the China market… ADG provides that and much more.

Ken Kolderup

CMO, Kineto

Unique China tech market intelligence