Quote

From the report:

“The company’s products are well known globally, with
the vast majority of customers outside of China buying
directly from its global website. At first, the client
thought its popularity meant that Chinese enterprise
customers could be attracted through basic inbound
marketing to support its already high brand awareness.
However, piracy was so out of control that it was a real
challenge for any potential buyer to understand if they
were buying authorized products or not.
..”