Decode a complex market
Proven ways to tackle a dynamic business environment
Doing business in China is HARD. Western tech companies like yours have relied on ADG China for 20 years to advise, guide – and above all – execute on their China business strategy and operations. We’ve developed 4 main paths to success in China, with each engagement model – Virtual Market Presence, Business Builder, Partner Led Growth and Sales Accelerator – designed to match however you want to approach China’s complex but rewarding market
Virtual Market Presence
Enter & operate in China through ADG
These unprecedented times have made it even harder for Western technology companies to use the “fly in, fly out” approach to do business in China. Our unique and dynamic Virtual Market Presence program provides you with the option of proving and driving your China opportunity without having to set up a costly in-country presence
Business Builder
Get started right
Business Builder is for Western tech companies that have committed to the China market and wish to set up long-term, in-country, presence for sustained growth. ADG assists your team with a wide range of initiatives, from legal, to sales, to HR to tech infrastructure, and more
Business Builder
Get started right
Business Builder is for Western tech companies that have committed to the China market and wish to set up long-term, in-country, presence for sustained growth. ADG assists your team with a wide range of initiatives, from legal, to sales, to HR to tech infrastructure, and more
Partner Led Growth
Leverage our network
When selling to enterprise customers in China, channels (distributors, resellers and solutions integrators) and other partners are critical to success. Our Partner Led Growth program not only gives you immediate access to our strong relationships with hundreds of partners, it also helps guide you through the unique pitfalls and advantages of working with partners in China.
Sales Accelerator
Turnkey sales ops
You want your solutions to be available for Chinese customers, but you aren’t sure how to get in front of them. You want to skip over all the mundane (and unknown) tasks and obstacles and just start selling. With Sales Accelerator, you’ll skip over the market preparation that can take years, and be talking with prospects and partners in weeks.
Sales Accelerator
Turnkey sales ops
You want your solutions to be available for Chinese customers, but you aren’t sure how to get in front of them. You want to skip over all the mundane (and unknown) tasks and obstacles and just start selling. With Sales Accelerator, you’ll skip over the market preparation that can take years, and be talking with prospects and partners in weeks.
Strategic Options
When the time is right to consider your next stage of development, ADG has the experience and capabilities to meet your needs
Establish WFOE
When you’re ready to setup your entity, ADG can assist to get your operations up and running
Strategic Investment
Leverage ADG’s relationships and experience to bring in the right strategic investment partners
Create JV
ADG can help you find the right partners, negotiate a deal, develop a business plan, and close the JV
Operating Partner
For select clients and products, we’ll act as your long-term business operator in China