Decode a complex market
Proven ways to tackle a dynamic business environment
Doing business in China is HARD. Western tech companies like yours have relied on ADG China for 20 years to advise, guide – and above all – execute on their China business strategy and operations. We’ve developed 4 main paths to success in China, with each engagement model – Virtual Market Presence, China Business Builder, Partner Led Growth and Sales Accelerator – designed to match however you want to approach China’s complex but rewarding market
Virtual Market Presence
Enter & operate in China through ADG
These unprecedented times have made it even harder for Western technology companies to use the “fly in, fly out” approach to do business in China. Our unique and dynamic Virtual Market Presence program provides you with the option of proving and driving your China opportunity without having to set up a costly in-country presence
China Business Builder
Get started right
China Business Builder is for Western tech companies that have committed to the China market and wish to set up long-term, in-country, presence for sustained growth. ADG assists your team with a wide range of initiatives, from legal, to sales, to HR to tech infrastructure, and more
China Business Builder
Get started right
China Business Builder is for Western tech companies that have committed to the China market and wish to set up long-term, in-country, presence for sustained growth. ADG assists your team with a wide range of initiatives, from legal, to sales, to HR to tech infrastructure, and more
Partner Led Growth
Leverage our network
When selling to enterprise customers in China, channels (distributors, resellers and solutions integrators) and other partners are critical to success. Our Partner Led Growth program not only gives you immediate access to our strong relationships with hundreds of partners, it also helps guide you through the unique pitfalls and advantages of working with partners in China.
Sales Accelerator
Turnkey sales ops
You want your solutions to be available for Chinese customers, but you aren’t sure how to get in front of them. You want to skip over all the mundane (and unknown) tasks and obstacles and just start selling. With Sales Accelerator, you’ll skip over the market preparation that can take years, and be talking with prospects and partners in weeks.
Sales Accelerator
Turnkey sales ops
You want your solutions to be available for Chinese customers, but you aren’t sure how to get in front of them. You want to skip over all the mundane (and unknown) tasks and obstacles and just start selling. With Sales Accelerator, you’ll skip over the market preparation that can take years, and be talking with prospects and partners in weeks.
Future Strategic Options
As your business grows in China – and regardless of which initial path you choose – we will work with you to ensure that you have a long-term strategic plan, whether in a partnership with ADG or on your own
Establish WOE
We can help you through all of the steps required to set up a wholly-owned-enterprise in China
Strategic Investment
We can assist you in finding strategic investment from Chinese investors
Create JV
We can work with you to identify and negotiate with potential joint venture partners
Operating Partner
We can explore how ADG can be a full operation partner for your China business