Insights from China
Practical advice for technology companies looking to do business in China
oneNav selects ADG China to drive growth in China
ADG China will help bring oneNav’s Pure L5 Mobile GNSS solution to the world’s largest mobile ecosystem ADG China announced today that it is partnering with oneNav, developer of the world’s first pure L5 mobile GNSS receiver, to support oneNav’s efforts to develop...
China marketing – How a global software company turned users away from piracy
In our recently released report, “How a Western Software Company Overcame Piracy to Thrive in China,” we discuss how a US software company used China marketing to turn Chinese users away from pirated versions of its software. Globally, the company’s products are well...
How one global software company adjusted its China order processing and pricing to drive local orders
In our new whitepaper entitled, "How a Western Software Company Overcame Piracy to Thrive in China," we detail how a US software company had been doing China order processing from its global website for years, with most of those purchases being inbound sales from...
China joint venture – Looking at it from both sides
Everyone knows that creating a joint venture (in any market) is a time consuming and complex effort, and China is no exception. That said, the most difficult part of a China joint venture is not the structure or getting regulatory approval, it's finding the right...
China software resellers: How to get them excited to work with you
To get China software resellers onboard with your product or platform, you need to build trust and excitement through a strong show of commitment and support on your company’s part. While your technology certainly matters, in China, technological prowess from Western...
China SaaS B2B market in 2021: MNCs and SMEs will continue to lead the way
While there were many drivers to China's SaaS B2B market in 2020 - including remote work - adoption of SaaS still hasn't reached its full potential. Even though the B2B China SaaS market has been growing roughly 30% annually according to CAICT, large Chinese...
Software distributors in China: Practical differences and best practices
Generally speaking, the largest difference between software distributors in China and other markets is the comparatively extra workload that Chinese resellers put on Western software companies. This is especially true for software that is not already a well-known...
China software piracy: Does your company already have paying customers you don’t know about?
As China’s professional workforce has continued to grow, professional users have become more sophisticated and are very interested in using world-class software for their needs. However, especially for more vertical solutions, many global software companies do not yet...
Creating a China business entity: Don’t go it alone
Western companies do not succeed in China based on their technology alone. For enterprise customers, business case, fit, commitment to the market, and relationships are also important aspects to getting a deal over the finish line. For consumers, it’s all about the...
